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BRANDING STREAMS DESIGNATED NEW MERCHANDISING AGENT IN CANADA
FOR THE TETRIS® BRAND
TORONTO – December 19, 2016 – The Tetris Company, LLC, today announced that it has named Branding Streams as its merchandising agent for the Tetris® brand in Canada. Branding Streams will work on creating new product merchandising and promotional opportunities for a variety of categories, including toys, health and beauty, apparel, home décor, party goods and more.
“Working with the right licensing agent is important to ensure we’re introducing new products that our Tetris fans will enjoy. That’s why we’re thrilled to be working with Branding Streams in Canada, who has an established track record with working with major consumer brands to bring fun, high-quality goods to this key market,” said Maya Rogers, CEO of Blue Planet Software, Inc., sole agent for the Tetris brand.
“Tetris is compelling to play! Creating order out of chaos and reaping the awards when all the pieces fit together is very satisfying,” said Karen Gagnon, avid Tetris player and President of Branding Streams. “Branding Streams looks forward to making all the pieces fit together to offer a range of consumer products for all Tetris fans!”
About the Tetris® Brand:
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. For over 30 years, the brand has been loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date. Working with Electronic Arts, Ubisoft, Sega, Sony/GSN Games and many other licensing partners, the Tetris franchise continues to be one of the most widely recognized video game brands of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide, and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
NITRO CIRCUS NAMES BRANDING STREAMS AS CANADIAN LICENSING AGENT
LOS ANGELES – August 9, 2016 – Nitro Circus, the world’s leading action sports entertainment brand, has appointed Branding Streams as its licensing agency of record for Canada. Branding Streams will represent Nitro Circus in country and develop a full range of consumer products for the market. Canada has become a key territory for Nitro Circus: the company’s spectacular touring event, Nitro Circus Live, will wrap up it’s current North American trek with six Canadian shows in September and October.
“We are very excited to work with Branding Streams as we launch our Canadian campaign,” said Peter Maule, Nitro Circus’ Global Head of Licensing. “We have connected with Canadian fans in a big way over the past year, and after packing venues in Toronto, Montreal, Vancouver, Edmonton and other cities across the country we look forward to taking things to the next level.”
“Driving Nitro Circus as a brand, and fostering licensee and retailer relationships, is very exciting for Branding Streams! Live action sports, as a consumer category, is growing and we are thrilled to encourage those 'young at heart' to be active and passionate about reaching their goals!” said Karen Gagnon, President, Branding Streams.